RETAIL & CUSTOMER

COMMUNICATIONS

Project roles

• Programme lead
• Art direction
• Budget and retail distribution

• Account & agency management

• Image licensing

Overview

Based on retail colleague feedback (store staff, regional managers and the Head of Retail) the following were conceived, designed and produced to increase customer engagement.

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QR codes were included to increase customer engagement in stores if staff were busy.
(Take a photo on your smartphone if you want to see how they work.)

Examples
Inspirational guide
Inspirational guide spread & QR code

Guide to Batuu cover and welcome